SEO & PPC Lead Generation Campaigns for Clement Acoustics
Our team delivered best-practice SEO content and PPC campaigns with a fast turnaround, achieving steady increases in lead generation and organic traffic in the first 6 months.
The Client
Clement Acoustics is an acoustic consulting business, carrying out sound insulation testing, noise impact assessments, building acoustic design and other environmental acoustic testing and modelling services.
They have offices in London and Manchester and became a client of britweb in March 2024.
Why britweb?
britweb began working with Clement after being referred to them by another happy client. Our team has extensive experience and expertise in providing search engine optimisation (SEO), digital advertising and other digital marketing services for a wide range of businesses and sectors.
Clement Acoustics asked us to help them grow their lead generation through SEO and PPC ad campaigns.
The Challenge
Clement Acoustics’ website was not driving enough leads to grow the sales pipeline. Clement was also running in-house Google PPC ad campaigns but wanted to improve the return on investment from their ad budget.
To achieve this, our challenge was to improve their search engine visibility and rankings as an initial step to drive organic traffic. We also expanded their website with high-value content designed to engage and convert.
We aimed to:
- Increase keyword spread and position in search.
- Grow organic traffic to the website.
- Convert more website visitors into leads via contact forms, emails and phone calls, leading to acoustics project bookings.
- Improve performance of Google PPC campaigns. Grow conversion rates and return-on-ad-spend.
Our Solution
To achieve the desired objectives, britweb devised a comprehensive SEO and Google Ads strategy for Clement Acoustics. The key steps we took included:
- Carrying out an SEO audit and keyword research to identify opportunities
- Rewriting and optimising service pages for SEO and lead generation
- Creating a new blog and associated content plan
- Technical SEO
- Auditing the Google Ads account and implementing campaign enhancements
- Hands-on, active management of PPC campaigns from week to week
Results
The impressive results for Clement Acoustics started to show immediately after implementing our strategies. Within the first 6 months, our client saw the following outcomes:
- Top 100 keyword rankings grew 49%
- Organic traffic grew by 84% between March and October
- Leads via the website have grown steadily due to our SEO and PPC campaigns.
PPC results
Upon managing Clement Acoustics’ ad campaigns, we quickly saw impressive growth in conversions from just the first month:
- Conversions increased by 57.1%, with the conversion rate improving by 51%
- Cost per conversion reduced by 15.1%
- Search top impression share improved by 11.7%
How can we support your next project?
We are proud to work with businesses of all sizes and from anywhere in the world. Our team of digital marketing specialists keeps up to date with all the latest developments in the industry. We pride ourselves on delivering tangible results for businesses across a wide variety of sectors.
Whether you need a new website built, managed, or hosted, or simply want to raise your profile and increase sales, we would be delighted to work with you.